In an unstable economy, nonessential spending tends to be one of the first expenses businesses cut. While this move to temporarily reduce costs does have its benefits, it may lead to a decrease in the amount of donations nonprofits receive, drastically impacting how these organizations operate and serve their communities.
As experts, the members of the Forbes Nonprofit Council are familiar with the various forms of aid businesses can offer nonprofits. Below, 13 of them each share one way businesses can continue to support nonprofits in a tight economy, even if they have to pull back on the amount of their monetary donations.
Help Nonprofits level up. Leverage your business’ deep expertise in brand strategy, strategic planning, or even data analysis. Partnering with a nonprofit to build out their visual look, improve messaging and strengthen their storytelling can help them attract new support and reach new donors. Building a clear vision, a detailed roadmap, and data-driven decision-making processes will help a nonprofit better focus limited resources.Tina Admans, President, Minds Matter Southern California